A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser.
The purpose of banner ads is to promote a business and generate traffic to that company’s website. Banners are clickable, linking directly to a landing page or home page. Marketers use banner ads because they promote brand awareness. They’re also great lead generators
- Example of E-Banner (Poster) design.