Many people don’t want to self-promote or talk about their business too much for fear of sounding like an ego maniac. But if you don’t promote your business, who will? Egotistical self-promotion and self-promotion can be differentiated.
Know your business,
know some key stats,
and have your 15-second elevator pitch polished and ready to go.
Then, when someone asks you about your business, you can promote it factually and quickly. Another way to self-promote without sounding cocky is to know what your customers say about your business. When someone asks how your business is going, you can tell them your customer feedback. Don’t forget to provide some of the bad as well as the good.